Automotive and Transport Design MA
My name is Yuteng Ma from Automotive & Transport Design. Before Automotive design, I was ever graduated with an Industrial design specialty. This is the final major project as my MA project at Coventry University. The concept is one hypothesis for future BMW. The name of the concept and brand is ‘NEXT MODE’ which can be regarded as a sub-brand of future BMW. The project aims to design an amphibious multi-purpose vehicle for future 2050 cities where climate change brings a lot of intense fall weather. The city will be in a transition between flood and sunny days. The blocks are going to switch over between dry streets and watercourses frequently during the year.
In 2008, the BMW GINA concept challenged the conventional perception of people in the automobile industry revolution and thinking about the future. GINA is the first ‘live’ car produced by artificial fabric skin that replaced the conventional metal plates outside of a car. In 2016, the company introduced the concept car Vision next 100 to the word. More recently, BMW teamed up with MIT to develop a pneumatic smart material system.