The design management MA degree enables students to develop creativity skills alongside commercial acumen. A focus on design strategy, user experience and creative problem solving fosters the new ways of thinking required to tackle contemporary challenges.
Collaborative online international learning with Singapore
Coventry-based students and like-minded students in Singapore collaborated on a global trend forecasting project that explored consumer trends under the 'new normal'.
Improving user experience for senior shoppers
This group presentation allowed students to develop their understand of UX and user needs using data and creative mapping tools.
An example of a student's marketing strategy report for a cycling brand.
Design management plan
This project is an excellent example of a design management report, incorporating user needs, creative concept and project management.