Graphic Design MA
Alice Cobert is a graphic designer primarily working within brand design and montage. For her final major project on the Graphic Design MA, she explored how a social design approach can improve strategies for branding to aid wellbeing recovery and support from COVID-19 isolation. As part of the project, she created a set of outcomes situated within a branded campaign, aiming to reintroduce a sense of community that was lost during COVID-19. She devised her own brand titled ‘The Self Care Club’ and created an installation event, a community-based app, wellness products, social media pages and offline advertisements.
During COVID-19, the wellbeing of Gen-Z females has declined rapidly, reporting lowest levels of mental wellbeing. Cobert noticed this as a design problem for her project and aimed to provide solutions to help promote wellbeing. From this problem, the target audience was formed: teenage girls aged 15-19 living in the UK. Cobert’s branded outcomes were made to be supportive, friendly, and empowering, with wellbeing at the forefront of each.
How can a social design approach improve strategies for branding to aid wellbeing recovery and support from COVID-19 isolation?