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The campaign is set to introduce a new form of advertisement to the public, with the attention of generations of Millennials and Gen Z, therefore the focus of this campaign is to promote a product design that will eventually influence the attitude towards outdoor advertisement. The campaign also present a post-pandemic solution as a small percent of donation from the NIKE company to the public health systems in order to fight the virus. In order to appeal to a style that is responsive to the new generations, the content was computer generated in a 3D environment using Blender 3D with a scope of hyper-realistic style for a complete storytelling!


Marius Ionut Benga

Graphic Design MA

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