BA (Hons) International Fashion Business
Kamolpat Niamkongkit, an International Fashion Business graduate from Coventry University. Kamolpat was born and raised in Bangkok, Thailand, and has studied in a trilingual international school. Thus she can speak three languages, consisting of English, Thai, and Mandarin. Kamolpat, consider herself as a creative with strong visual strategy, and foresee herself heading toward becoming a visual merchandiser or social media content creator.
Kamolpat's concerns of the struggle of unsustainable practices in the fashion industry, especially relating to fast fashion. This has inspired Kamolpat to develop a platform to reinforce sustainability in fashion retail - introducing fashion e-commerce apps, curated to be the supremacy of sustainable and innovative retail for all sustainable shoppers.
Message from Kamolpat: "We need to educate ourselves to be more conscious of the problem with the fashion industry - to recognise the need for a change of our industry behaviours by being more sustainable in order to tackle the global issues and change the world for the better".
The fashion e-commerce app ACTION – aims, through curation to introduce sustainable and innovative products, reinforcing transparent supply chains, introduce AR technology for virtual fitting, and embraces a creative review platform to generate unity amongst the sustainable shopper community.
"Everyone can do simple things to make a difference, and every little bit really does count" - Stella McCartney