Annika Teder

BA (Hons) Graphic Design

Concept packaging for YCN's Pact Coffee brief

Hello! I am Annika, that one Baltic person who knows how to make the right tea in theory but is too terrified to try to make it. I am a perfect representation of a stereotypical Gen Z: dog mum, I love my plants and I always have my vintage film camera with me.

I mostly specialise in visual identity and advertising, but there is so much more I enjoy doing. My favourite part of a project is coming up with ideas and concepts and seeing how these develop into designs. I enjoy finding out new facts and gathering information on a subject. I have always had an interest in photography, but now I have started to centre it around my projects and develop my skills in product photography.

Through our experience in live projects I have discovered that I enjoy not only designing but the whole process—from talking to clients to finalising deliverables. I have developed my skills through taking part in our Coventry University's Global Leadership Programme as well as taking different courses in marketing. I enjoy keeping myself busy and organising things, and these attributes have been valuable in my roles on event curation teams.

My favourite part of a project is coming up with ideas and concepts and seeing how these develop into designs.
Concept merchandise for Pact Coffee
Concept packaging for Pact Coffee
Concept campaign for Soap Box (Instagram)
Concept campaign for Soap Box (van livery)
Concept campaign for Soap Box (packaging)