Pui Mei Keung

Hong Kong Institute of Design (HKDI)

An enthusiastic Graphic Design student who is eager to contribute to team success through creativity, hard work and attention to detail. Motivated to learn and grow in the relevant industry, I am looking forward to further developing my skills and abilities.

People excessively save items that many view as worthless—not only physical items but also memories. Over time, their bad habits grow unconsciously and live in a squeezed space. This campaign encourages people to let go of memorable and useless things, which in turn, releases stress via de-cluttering and in addition, boosts their life management ability in offering a rejuvenating retreat from the hustle and bustle of daily life. Therefore, their body and mind will get some relief after de-cluttering.

Five goals of the project:
1. Decluttering your life regularly
2. One in - one out
3. Leave only useful items
4. Let go of memorable 'stuff'
5. Share success with friends

To design a promotional campaign that encourages people to let go of memorable and useless things, which in turn, releases stress via de-cluttering and in addition, boosts their life management ability in offering a rejuvenating retreat from the hustle and bustle of daily life.
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Pui Mei Keung

BA (Hons) Graphic Design

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