Sara Hills

BA (Hons) Graphic Design

My ambition is to work in visual communication. With a developing world, growing at its fastest rate ever, graphic design is a keystone in global communication. From my standpoint, the power of an effective visual and textual campaign that spans cultures and influences change is fascinating. I am drawn to the creative design process where the combination of concepts, modern visual form, colour and text can generate powerful communication which triggers action.

Currently the majority of my work output focuses on the fundamental disciplines of typographic exploration and communication. I have a deep admiration for design process which I draw on in my development and final outcomes. Through this process it is crucial to understand the importance of dissecting the brief so that it may be examined in order to create work that fulfils best possible potential.

The past three years of design study has highlighted the importance of a solid concept. The fundamental purpose of graphic design is to communicate the message you want to get across. Without a solid concept your design will lack substance and not fully communicate as intended.

I am drawn to the creative design process where the combination of concepts, modern visual form, colour and text can generate powerful communication which triggers action.
The brief was to take a story from one episode of the BBC's Short Cuts podcast and transform it into experimental, experiential, purposeful typography. The series of typography flipbooks captured the different movements, flows and tones of the conversations in the episode
The second flipbook of the series demonstrates the movement of the conversation using text messaging as a medium
The final flipbook in the series captures the final communication in a recorded story of a service helpline conversation
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Sara Hills

BA (Hons) Graphic Design

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