BA (Hons) Illustration and Graphics
Hello, my name is Pedro Benitez-Racero and I am a graphic designer with a passion for brand identity design and packaging design. I am completing my final year at Coventry University studying Illustration and graphics. During my dissertation and final year projects, I have been refining my design process and improving my practices to reach industry standards, focused towards brand design. I hope to continue to develop my product ArtBlock and to establish my own design agency in the future. For my final major project, I took upon the challenge of creating a brand identity, packaging, and advertising design for the olive oil produced on my family farm in Spain. The aim of this project was to create a sophisticated and luxury brand identity that expresses the 70 year heritage of the farm and the oil it produces. The second project I undertook was creating a brand identity, packaging, and advertising design for a modular print drying rack I created and have been developing called Art Block. The purpose of this project was to target a more fun and youthful audience. The simple branding and fun colour palette, is a manageable design for a small business to implement.
My design process is information based and strategy led, This process allows me to fully understand the company and its goals, the product or service and the target market