Owen Summersbee

MDes / BA (Hons) Product Design

Studying Product Design at Coventry University has enabled me to develop skills throughout projects. My project is driven by research and an understanding of the current and future problems that need resolving. Consideration for the future is embedded into my design and is highlighted through my passion for increasing sustainability. My sustainable toy car brings in elements of emotional durability and allows for a completely personalised experience. These parts are then attached to a body made from ethically desirable recycled plastic which raises awareness for waste plastic and also provides a unique colour pattern for each toy. It functions as a wind-up car using an elastic band. But as the child gets older you can purchase an electrical RC kit to prolong the engagement of the toy and extend the product life. The kit allows kids to learn basic electronic systems and is comprised of components that can be used in other electronic projects or are 100% recyclable. The entire toy is designed to be easily repaired independently by the child to develop basic tool skills and encourage values for repairing other toys and products instead of discarding and replacing. The 3D printing also allows for a lower carbon footprint.

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Owen Summersbee

MDes / BA (Hons) Product Design

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