BA (Hons) Automotive and Transport – Autonomy
"SEIJA" - Autonomous Catamaran Travel Service.
Why? Having travelled the coast of Norway, through its rough mountains and majestic fjords, I wish I could have seen more unique landscapes rather than constant roads and ferrys. I wanted to create a new travel experience focusing on the idea that the user should enjoy the visually powerful yet relaxing environment of the renowned Norwegian Fjords. It becomes a temporary disconnection from everyday life, bringing the user's focus to nature's peacefulness, enhancing one's well-being, which we tend to neglect from time to time.
Through this project I was able to understand the elements I value most in an experience and how to reflect them through a design. The power of well-being is that it is universal, therefore I hope to be able tie it my future automotive or transport projects, blending Design and Experience in an impactful manner.
"It becomes a temporary disconnection from everyday life, bringing the user's focus to nature's peacefulness, enhancing one's well-being"